1910

(1) "Cadillac Motor Car Co" catalogue (reproduction copy), 16x23cms, 36pp. [pf], cover design like 1906 but date "1910", illustrated are auto and engine factories (p.1), front view of car (p.2), "Thirty" motor LH side (p.6), same RH side (p.7), cylinder, piston and water jacket (p.8), "Go / Not Go" gauges (p.9), motor with gear cover removed (p.10), oil pan & crankshaft (p.11), bird's eye view of dash, clutch and transmission (p.13), sectional view of crank case and crank shaft (p.14), transmission (p.16), rear spring suspension (p.18), steering wheel and steering gear (p.19), brake and control levers (p.20); [lf views] "Thirty" chassis [lf] (p.22), (1) touring car, shown with folded top (p.24), (2) demi-tonneau, also with folded top (p.25), (3) gentleman's roadster with rumble seat (p.26), (4) same with deck (p.27), (5) limousine (p.28), tops (p.30), printed by Dickinson Bros., Grand Rapids, MI {*}.

 

1911

(1) "Cadillac Motor Car Co." catalogue (reproduction copy), slight increase in size, now 16x25cms [pf], cover like previous year but no date shown, car and engine factories (p.1), photo of Cadillac employees massed in front of buildings [lf] (p.2), "Thirty" motor and gear case LH side (p.6), cylinder, piston and water jacket (p.7), "Go / Not Go" Johansson gauges (p.8), motor and gear case RH side, plus oil pan and crankshaft (p.9), lower motor LH side (p.10), clutch and open gear case (p.11), sectional view of crank case and crank shaft (p.13), transmission (p.14), steering gear and steering wheel (p.15), rear spring suspension (p.16), brake and control levers (p.17); [lf views] plan view of chassis (p.19), (1) touring car (p.20), (2) demi-tonneau (p.21), [new] (3) 4-door touring car (p.22), [new] (4) torpedo (p.23), (5) roadster with rumble seat (p.24), (6) roadster with deck (p.25), (7) limousine (p.26), limousine interior ([pf] - p.27), [new] (8) coupe (p.28), tops (p.30), printed by Dickinson Bros., Grand Rapids, MI {*}.

 

1912

(1) Like 1911, front cover with more ornate wreath & crest; rear cover shows La Mothe Cadillac landing at self-named "Ville d'Etroit" [site of future Detroit] in 1701; pictures of car and engine factories omitted, principal illustration on p.2 captioned "The Car that has no Crank" (new electric starting); other illustrations [pf unless otherwise specified] motor LH side (p.6), cylinder, piston, water jacket (p.7), lower engine LH side (p.8), "Go / Not Go" gauges (p.9), oil pan and crankshaft (p.10), sectional view of crank case and crank shaft, clutch (p.11), engine RH side showing electric plant and automatic starting device (landscape, p.12), transmission (p.14), steering gear and steering wheel (p.15), rear spring arrangement (p.16), bird's eye view of operating mechanism (p.17), plan view of chassis (p.21), other body illustrations [lf unless otherwise specified] (1) 4-door touring car (p.22), [new] (2) phaeton (p.23), (3) torpedo (p.24), (4) roadster (p.25), (5) limousine (p.26), limousine interior ([pf] p.27), coupe interior ([pf], p.28), (6) coupe (p.29), tops (p.31), printed by Dickinson Bros., Grand Rapids, MI.   Floyd Clymer issued a good reproduction of this catalog in 1973; the latter is printed on glossy pages, whereas the original was printed on mat stock{*}

       
Rear cover (right - enlarged portion) has Sieur Lamothe-Cadillac
landing at the site of the future Detroit

I believe this is a reproduction copy
of the preceding brochure

Owner-operator instruction manual

 

(2) Non-Cadillac catalog describing the new Delco electrical lighting and starting systems {*}

 

1910-1912?

I saw two folders in the archives of the Ford Museum in Dearborn in 9/94; one was on the Victoria model, the other on the convertible coupe {***}.

 

1913

(1) small brochure 12x15cms, 14 pp. [pf], (reproduction copy), no illustrations, dated July 1, 1913, entitled "Some Can'ts that Did" ("a few sidelights on automobile industry"); written on theme that Cadillac was not given to false promises and that what "Can't be done" by other auto manufacturers CAN BE DONE by Cadillac On p.13 is a "prediction" regarding the coming [1914] Cadillac 2-speed direct drive axle {*}.

(2) product brochure, like 1912 edition but slightly smaller (reproduction copy), 36 pp. [pf unless otherwise stated], buff-brown covers, pictures of expanded Cadillac factories [lf] on p.1, "The Car that has no Crank" (front view, p.2), dynamometer testing room (p.6), RH side of engine (p.7), cylinder, piston water jacket (p.8) Johannson "Go / Not Go" gauges (p.9), front of engine showing chain drive (p.10), bottom of engine, crank case open (p.11), clutch (p.12), LH side of engine (p.13), transmission (p.15), steering gear and steering wheel (p.16), bird's eye view of operating mechanism (p.17), rear spring shackle (p.18), body styles [lf unless otherwise stated] chassis (p.22), (1) touring car (p.23), (2) 6-passenger touring car (p.24), (3) torpedo (p.25), (4) phaeton (p.26), (5) roadster (p.27), (6) limousine (p.28), limousine interior [pf] (p.29), coupe interior [pf] (p.30), (7) coupe (p.31). Printed by Dickinson Bros., Grand Rapids, Michigan. {*}.

         
Rear cover (right) again has Sieur Lamothe-Cadillac
landing at the site of the future Detroit

 

(3)  Photo catalog with limousine embossed on white card covers [costly item]. Many photos showing a black limousine in various road and country scenes [info from ZTV - 4/99].

 

(2) Owner's instruction manual/booklet {***}

 

(3) Non-Cadillac catalog describing the Delco electrical lighting and starting systems for 1913 {*}

 

1914

(1) 4-page folder, two-tone sepia/reddish-brown and black, with oval shield at top marked "Cadillac 1914" and the statement "Cadillac leadership in scientific motor car development is once more strikingly demonstrated". First page mentions, inter alia, the new two-speed rear axle, the improved Delco electrical system of automatic cranking, lighting and ignition, the improved carburetor, the rear springs that are longer by six inches, the folding driver's seat allowing front passengers to enter from either side of the car. Page two illustrates the seven body styles as well as the new, folding steering wheel. Page three summarizes the car's technical specifications.  The last page enters into considerable detail about the new, two-speed rear axle [this original piece currently is for sale: $45]

   

(2) Full set of seven original factory sepia-colored photo-drawings including (1) 7-passenger car, (2) 5-passenger touring Car, (3) phaeton, (4) roadster, (5) landaulet coupe, (6) inside-drive limousine and (7) standard 7-passenger limousine [currently for sale:  $95]

 

(3)  Mid-year merchandising item:  4-page brochure asserting that Cadillac had no intention of  of marketing a car with a six-cylinder motor. The new V-8 was already on the drawing boards, although not yet mentioned in any factory literature.