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The (new) Cadillac Database^©

Cadillac and La Salle Insignia

Insignia in Cadillac merchandising literature


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(le résumé en français se trouve en bas de page)

On this colorful page you will find a collection of Cadillac crests drawn from the company's merchandising  literature (e.g. sales catalogs, ads and the like).

Should you have others not shown here, please send me digital images thereof and I will be happy to include them (please keep images down to a maximum of 100kB; thanks).

 

The text (below) appeared on a 1935 Cadillac ad that depicted only the well-known coat of arms:  The first Cadillac motor car was built to standards which produced the slogan, "Craftsmanship a Creed, Accuracy a Law".  From that day to this, "Quality" has been the watchword of the entire Cadillac organization.

In 1915, for example, Cadillac made this statement: "In announcing its purpose years ago, this company said that Cadillac would create a new standard of automobile values ... Today the Cadillac is in very fact the standard of the world."

In 1925 Cadillac restated its purpose thus: "Not for any consideration would Cadillac lower by a hair's breadth the standards which have established the confidence of its public."

Now, in 1935, Cadillac reaffirms its pledge.  Cadillac will continue to build motor cars to quality ideals. The Cadillac   crest will continue to stand as a symbol of quality design, quality materials and quality craftsmanship in all cars that bear the distinguished Cadillac name.

 

For more than thirty years this, the Cadillac Crest, has stood for the finest in quality-built motor cars.  To the Cadillac clientele it is a guarantee of inbuilt fineness ... to the Cadillac organization, an inspiration to maintain that standard of excellence which, throughout the years, has come to be Standard of the World.

 

37    38    39 Crests 37-39 are from magazine ads for the 1942 models

 

40    41    42 43    44    45 46    47    48 49    50    51 52    53    54 55   56    57   Crests 40-57 all are from WW2 ads depicting Cadillac war procuction of tank motors and transmissions, as well as aeroplane engine parts   58    59 58.  A simple, sober wartime ad 59.  Crest from 1943 transitional ad 60 60. Cadillac craftsman with crest and motto, Craftsmanship a Creed, Accuracy a Law, was seen on company advertising in the twenties; this one is excerpted from a 1943 product catalog

 

 

Post-WW2 Crests
from merchandising literature

1946 1951 1953 1954 1957 A series of  large placards like these [circa 24x36") was made in 1977 to commemorate Cadillac's 75th anniversary; the three above are from the collection of Lewis Jenkins in North Carolina.  For many years, my Cadillac toy show room exhibited a similar one that read Cadillac - on display in our showrooms Large crest cut-outs like this one (circa 24x36") were used to decorate dealer showrooms in the late seventies This one is from the Lewis Jenkins collection, N. Carolina 1979    Emblem from 1983 literature item (left) and 1984 (right)   From the 1996 Catera catalog ...a red duck that zigs into the Cadillac crest Crest from the 2001 product catalog

many more to come...

 

(résumé en français) Cette page est consacrée aux différents emblèmes Cadillac qui figurent soit sur les voitures de la marque soit dans la documentation et les publicités d'époque y relatives.

 

Go back to the Cadillac insignia index page
or return to the "Miscellaneous Cadillac Stuff" index page
Return to The (New) Cadillac Database© Index Page

© 1996, Yann Saunders and the Cadillac-LaSalle Club, Inc.
[ Background image:  superimposed Cadillac and La Salle emblems, 1929 ]